0:00 The Issue at hand 0:16 Why Ad Words getting more expensive
0:26 The Question
0:33 Using Distinct Factor
0:40 Current trend in most sites
0:45 My Simple Demo program
1:01 Advantage of being at the edges
1:08 Main message of this video
1:15 Brands that adopted "Distinct factors"
1:21 Less reliance on the common beliefs
You just started your business & nobody heard about you so you do all that SEO & uses Ad words to drive traffic to your e-commerce site. Even if you are short on time, you do all blogging & social media etc.
But how do you get noticed, when the fact is everybody is using the same methods? That's why Ad Words is only going to get more & more expensive. So the question is, can you do less of these work, reduce the reliance & yet get a lasting impression?
The solution is using "Distinct Factor". So how you do that? Current trend i observed is that most sites has that same template design. Instead of doing the same, you can animate your landing page and add interaction.
It is the easiest way to start & others will remember your company at first impression. I am sure you are a content expert in your own field so i created a simple demo program to give you an idea of an animated landing page. This video is not about telling you to animate your site, its about finding "Distinct Factor" in current trend.
All these big brands adopted "Distinct Factors" when they first started. Hope you find new perspective so that you will not waste time on the constant updating for SEO, lesser reliance on pay per click and also chasing all the vanity metrics.
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