Vodka is, by definition, colorless, odorless, and tasteless. But some vodkas cost much more than others. Why? The answer begins with the story of Sidney Frank, the man who basically created modern liquor marketing and changed the industry.
Like any good Planet Money Shorts episode, this one’s got a few fake mustaches, and one extremely scratchy suit. From Jägermeister to top-shelf vodka, witness the birth of a brave new world in liquor marketing.
This episode is based on a podcast originally produced in collaboration with the Sporkful food podcast.
Listen to the original Planet Money podcast episode here!
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Host
Alexi Horowitz-Ghazi
Producers
Bronson Arcuri
Ben Nadaff-Hafrey
Editor
Bronson Arcuri
Director of Photography
Mito Habe-Evans
Additional Videography
Bronson Arcuri
Cast
Sidney Frank - Kenny Malone
French Distiller - Annabel Edwards
Bartender - Nickolai Hammar
Germans - Bronson Arcuri
Constanza Gallardo
Ben Nadaff-Hafrey
Series Creative Director
Mito Habe-Evans
Consulting Producers
Alex Goldmark
Bryant Urstadt
Executive Producer
Keith Jenkins
Special Thanks
90s pattern from Vecteezy.com
Maison Premiere
Lavender Lake
Black Forest Brooklyn
Adam Horn
Ethan Schneider
Archival Media
Prelinger Archive
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