Introduction to Consumer Behaviour| Consumer Behaviour| Part 1

Topics Covered in this video:

-Definition of Consumer Behaviour
-Introduction to Consumer Behaviour
-Importance of Consumer Behaviour

Consumer behavior is the study of how individual customers, groups or organizations select, buy, use, and dispose of ideas, goods, and services to satisfy their needs and wants. It refers to the actions of the consumers in the marketplace and the underlying motives for those actions.

Marketers expect that by understanding what causes the consumers to buy particular goods and services, they will be able to determine—which products are needed in the marketplace, which is obsolete, and how best to present the goods to the consumers.

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