Tricks advertisers use to make food look delicious. When advertising things like food and drinks, the objective is to make them look as appetizing as possible and sometimes that means not using the actual products at all. Advertisers have a number of tricks up their sleeves to battle problems that plague photo shoots, including time-sensitive products, lacklustre aesthetics, maintaining the look of freshness. There’s a reason for why our food looks wildly underwhelming in comparison to the marketed photo we were led to believe we’d be feasting on. While many of these tricks are done for the sake of time involved in a shoot, some are solely to appeal to our taste buds. Today, we’re going to look at some of those tricks. #TricksAdvertisersUse #Marketing #FoodAdvertising
Timestamps:
1. Pancakes And Syrup. 01:19
2. Hot Food And Steam. 01:40
3. Hamburgers. 02:01
4. Ice Cream. 02:42
5. Cereal. 03:03
6. Ice Cubes. 03:21
7. Whipped Cream. 03:40
8. Fruits. 03:59
9. Honey Or Syrup (Again). 04:17
10. Seafood. 04:40
11. Stacked Food. 04:58
12. Syrup (Again... Again). 05:23
13. Bubbles. 05:41
14. Sauces. 06:03
15. Noodles. 06:17
16. Chicken. 06:39
17: Sesame Seeds. 06:58
18: Strawberries. 07:23
19: Milk. 07:45
20: Soda. 08:08
21: Silver Ware. 08:45
Music:
Summary:
1. Pancakes And Syrup. Pancake advertisements usually always have some syrup being drizzled on top, but how do they keep it from soaking into the pancakes? To avoid sogginess, the pancakes are first sprayed with fabric protector.
2. Hot Food And Steam. Any hot food or drink advertisement is usually adorned with steam rising to make our mouths water. However, the steam is actually stemming from wet cotton balls that have been put in the microwave and then placed behind the product.
3. Hamburgers. To give hamburgers that deliciously charred aesthetic of being fresh off the grill, advertisers will often resort to using brown shoe polish. They also use shoe polish when they're trying to make the hamburger buns look appetizing. They also tend to undercook the burger to get it ready for ads. Advertising experts SCOOP WHOOP.COM had this to say about the process: "The meat or chicken patty is only cooked on one side to make it look fat and tender. The cheese is slightly melted. The bun is photographed from the best angle possible. The end." Yummy.
4. Ice Cream. When advertising ice cream, photographers don’t actually use it in the pictures. Due to the hot lights used in the studio, the ice cream is prone to melting quickly. Instead, advertisers will use food colored mashed potatoes to stand in for the dessert.
5. Cereal. Fans of cereal will be aware that most of the time, it sinks to the bottom of the bowl once the milk is added. To make sure the product is still present in the photographs, advertisers will use glue instead of milk.
6. Ice Cubes. These little squares of ice are a common sight in advertisements for cold products, but they rarely ever use the real thing. Due to how fast the ice melts, advertisers use plastic ice cubes.
7. Whipped Cream. Anytime whipped cream is present in a photo shoot, advertisers will often substitute shaving cream for it instead. Shaving cream is used because it’s significantly easier to shape and doesn’t risk running as easily as whipped cream.
8. Fruits. Advertisements promoting fruit usually show it to be appetizingly shiny. However, this false shine adorning the fruit on display is achieved by covering it in spray deodorant.
9. Honey Or Syrup (Again). A staple of breakfasts everywhere, honey and syrup are featured in numerous product ads, but sometimes they are substituted for something else entirely. If the honey or syrup isn’t achieving the intended look, sometimes advertisers will use motor oil instead.
10. Seafood. One way to make seafood look as delectable as possible is to make it appear juicy. However, because seafood won’t stay visually juicy for long, many advertisers will resort to lathering it in glycerin.
11. Stacked Food. Towering burgers and condiment filled sandwiches are prone to sliding around. Advertisers manage to keep their products looking structured by resorting to toothpicks and even layers of cardboard to keep things aligned. Heck, sometimes they'll even use clay to keep foods together. Sounds appetizing, right?
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